Last updated: July 10, 2026
WhatsApp is a powerful channel precisely because it is personal. This page sets the rules we apply, for our own channel and for the WhatsApp automations we build for clients.
Opt-in
We only proactively message people who shared their number and agreed to be contacted on WhatsApp (for example through the quote form, or by writing to us first). No purchased lists, no cold outreach on WhatsApp.
Approved templates
On the WhatsApp Business API, every proactive message (notification, reminder, confirmation) goes through templates submitted to WhatsApp for approval. The automations we build respect that framework.
Human escalation
An automation must never trap someone with a robot. Any automated conversation can be taken over by a human, on simple request.
Opt-out
Replying STOP, or asking to stop in plain language, is enough: the number is removed from proactive sends, no justification required, no artificial delay.
Data retention
WhatsApp exchanges are kept for as long as needed to handle the request or the client relationship, then deleted. The rules on the Privacy page also apply to this channel.
Client responsibility
For WhatsApp systems we build for a client: the client remains responsible for obtaining consent from their own contacts, for the content of their campaigns, and for complying with WhatsApp Business rules and the laws of their market.
Kreova responsibility
We configure flows according to platform rules, ship a working opt-out in every proactive flow, and document the delivered system (templates, triggers, access).
Limits
WhatsApp is a Meta service: availability, rules, conversation pricing and template approval delays depend on Meta and can change. We do not guarantee message deliverability or the permanence of platform rules.